Being a small business still with a small, but growing team, I think it's important to take you all on the journey with us!
It still blows my mind that it's been over 5 years since the idea that is now Raw Bake Station came to life! There have been so many lessons learnt along the way, honestly everyday you learn something new. We are currently running a founder series on our newsletter and something that has really stood out to me are some of the key personality traits we all as founders seem to have.
Like all businesses Raw Bake Station was once just an idea following a source of inspiration which in this case came from living in Australia. An idea is a great place to start however it's down to you to bring that idea to a business. So here are a few key traits that I’ve found helpful when starting up your own business.
- Belief - Believe it or not if you don’t believe in yourself and your idea then no one will! It's important to not get intimidated by the situation and let fear creep in, if you think you’ve got a great idea then go for it and believe in yourself and the brand!
- Resilience - It's a fact you will get a lot of no’s and no they're not very nice but it is what it is. Trust me although a no is never what you want to hear they do get easier, just remember its all those no’s that make both you and the brand even stronger. Rather than looking at a no as a rejection instead look at it as a lesson. Think why did they say no, what could I do better, how can I turn a no into a yes. If I had taken every no personally Raw Bake Station might not still be here and think of that, a world without Crookies! Resilience really is key!
- Confidence - OK so there is a final line between arrogance and confidence and don’t get me wrong be super confident but also be mindful not to cross into arrogance. Confidence really is key, being a founder I’ve learnt that even if you’re not feeling confident in a situation at least fake it until you make it. At the end of the day if you’re not confident in your brand no-one else will be! Don’t be afraid to be a little bit cheeky with it too!
- Delegation - This one is probably the newest to me and something I’m continuing to work on. It's important to recognise that you just can’t do it all! Behind every business yes there will be a founder but most likely there will also be a team bringing everything to life collaboratively. Also there's only so many hours in a day and you’re human at the end of the day so don’t be afraid to ask for help! Once you have a team though it's just important to delegate the right tasks to the right people and be clear in what you want from them, clear goals, targets and key objectives are all vital.
I hope you managed to learn something from this - but at the end of my famous Dragons Den one liner - “You have to fake it till you make it so just go for it”!